Partner at SBMP Solutions

At Lotte Members, I wasn’t just overseeing operations—I was building a ₩1 trillion company from the inside out. We reached millions of users by creating not just a product, but a system of trust and emotional loyalty.

My foundation lies in HR, membership marketing, and CRM strategy. And through my decades of experience, I came to see how behavior, culture, and structure either empower or weaken an organization.

I’ve seen billion-won strategies fail because leadership was misaligned.

I’ve seen small teams thrive because their internal energy was right.

That’s why at SBMP, I focus on the human structure behind performance.

We work with CEOs and CHROs to build cultures that self-reinforce performance—where membership is not just external (customers), but internal (employees).

And as younger generations redefine work, loyalty, and leadership, companies need more than KPIs—they need human strategy. That’s what we provide.