Partner at SBMP Solutions

When I took the helm of CU’s marketing strategy, it was already a rising player. But turning it into a national icon and global contender in the convenience store industry was no accident. It required relentless brand clarity, razor-sharp positioning, and a deep understanding of behavioral trends across generational divides.

What many don’t know is—I come from a technology background. I studied computer science, and I earned my master's degree in Artificial Intelligence from KAIST, Korea’s most elite science university. I’m not just a marketer—I’m a system thinker. And in today’s world, where consumer patterns are shaped by algorithms, this is more important than ever.

The future of marketing isn’t just creative—it’s predictive.

It’s not just emotional—it’s data-conscious.

At SBMP, I use my background in AI and my real-world brand leadership to build intelligent marketing systems that are as emotionally resonant as they are technically effective.

Today, the brand that wins is the one that understands people before they act—and adapts faster than they expect.

That’s what we help you do.